Business Leaders, CEO Profile

Luiz Carlos Trabuco Cappi Knows His Purpose Perfectly Well

Luiz Carlos Trabuco Cappi was born in 1951 in Marila Brazil. He Studied in the local Brazilian schools and attended the University of Sao Paolo, where he graduated with a Bachelor of Philosophy. Trabuco Cappi began his career in the bank in 1969 and has since then gone through all the hierarchy levels in the bank. He started his career there as a simple clerk and rose through the internal ranks.

The above has been instrumental in helping him gain the necessary skills he needs to run the bank. Luiz Carlos Trabuco Cappi managed to take over the presidency of Bradesco Seguros in 2003 and held the position till 2009. In the stage, Trabuco formed a corporate university, seeking to renew the leadership cadres. He talked to all the executives of the bank as he searched for professionals.

When Luiz Carlos Trabuco Cappi took over the ownership of Bradesco company in March 2009, his immediate words were that leadership to him was not a goal but his goal was serving the people of the municipalities he served in the best way possible. In 2015, Luiz Carlos Trabuco Cappi bought the HBSC Brazilian Branch for $5.2billion. He did this with the approval of the chairman of HBSC Lazaro Brandao. As he ran the institution with expertise, Dinheiro chose Trabuco as the entrepreneur of the year in 2016.

Carlos Trabuco Cappi arrives at the banks every 7 o’clock in the morning and puts work into his day until 6 pm when he leaves the office. He also extends his work into business dinners that he holds with many executives and investors. Trabuco takes his position in the bank very seriously that he has turned down prestigious nominations for the sake of remaining at the bank. Case in point, at the beginning of the year, he was nominated as the leader in Ministry of Finance in Brazil, but he turned down the offer because he felt that his purpose is working in Bradesco.

Carlos Trabuco Cappi has been defined as a professional person who unites wisdom and persistent and brings results out of the equation. Heading the largest insurance company in Brazil successfully is attributed to his hard work and wisdom. He has received many awards as recognition for his success. Case in point, in 2007, he won the insurance personality of the year. Trabuco has been in Bradesco for 38 years, and he applies his experience in the marketing sales.

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