One of the latest developments for the RocNation brand was the establishing of the Tidal music streaming service which was designed to provide the best possible experience for consumers and artists alike. The rapper, Jay-Z had intended his streaming service to rival the giants of the sector and a recent partnership negotiated by Desiree Perez looks to have sealed the position of the platform among the leaders in this area of entertainment.
Tidal has been looking for a partner for the Tidal service for a number of years and the intervention of Desiree Perez has been part of the reason for the recent success the platform has enjoyed. Perez arrived as head negotiator for the label and Tidal service in 2017 and immediately identified Sprint as a potential partner who would eventually sign a $200 million contract with the RocNation brand which provides customers of the mobile network the chance to use the service for free, and Desiree Perez on Facebook.
Both Sprint and RocNation believe the contract negotiated by Desiree Perez is an impressive deal for both parties who have benefitted from the partnership in a small space of time. Desiree Perez negotiated a deal allowing Sprint customers the chance to pre-order Jay-Z’s latest album, “4:44” prior to release allowing downloads alone to send the album to platinum status before the official release.
Too many entertainment industry executives, Desiree Perez is the secret business weapon of Jay-Z and RocNation as the entrepreneur has been a member of the business empire of the rapper for over two decades. Encouraging his executives to take on diverse roles within his organization has allowed Desiree Perez the chance to work in many different areas of the entertainment industry as one of the leading figures in the business who is leading RocNation to its latest period of even greater success, and https://www.linkedin.com/in/desiree-perez-0009a413a/.