Media Analytics Leader Kantar Joins HIG Capital Portfolio
HIG Capital has completed its acquisition of Kantar Media from the Kantar Group, adding the London-based media measurement and analytics leader to its growing portfolio of technology and data-driven companies.
Kantar Media operates across more than 60 global markets, providing audience measurement, cross-media analytics, and media validation tools to brands, agencies, and media organizations worldwide. The company serves as a foundational player in the global advertising ecosystem through its proprietary measurement capabilities and AI-powered analytics platform.
Patrick Béhar, who continues as CEO of Kantar Media, emphasized the transaction’s innovation potential: “This milestone marks the beginning of an exciting new chapter, one where we will accelerate innovation on behalf of our clients, partners, and teams around the world.”
The acquisition builds on HIG Capital’s active investment strategy across technology and media sectors. Recent transactions include the merger of Converge Technology Solutions and Mainline Information Systems, creating Pellera Technologies with $4 billion in annual revenue specializing in cybersecurity and cloud infrastructure.
Nishant Nayyar, Managing Director at HIG Capital, highlighted Kantar Media’s market position: “The company has long been recognized as a foundational player in the global media ecosystem, providing mission-critical data and AI-powered analytics that drive strategic decision-making.”
The Kantar Media addition reflects HIG Capital’s focus on companies providing essential data and analytics services to large enterprise clients. Additional recent technology investments include Quisitive Technology Solutions, focused on Microsoft ecosystem services, and GetixHealth, which provides revenue cycle management to healthcare organizations.
HIG Capital’s technology investment strategy leverages the firm’s operational expertise to support portfolio companies through digital transformation initiatives and market expansion opportunities. The approach emphasizes companies with recurring revenue models and mission-critical service offerings.
Operating from 19 international offices, HIG Capital manages $70 billion across comprehensive investment strategies. Since 1993, the firm has invested in more than 400 companies, with current portfolio holdings spanning diverse industries and generating combined revenues exceeding $53 billion globally. The firm’s technology-focused acquisitions demonstrate its commitment to data-driven business models.