The global streaming landscape has shifted dramatically in recent years, with non-English series gaining widespread popularity and reshaping audience behavior. At the forefront of this transformation is Diego Ávalos, Vice President of Content for Netflix in Spain, Portugal, and the Nordics. Through his work, Ávalos has played a pivotal role in championing non-English content, demonstrating that compelling stories resonate across cultural and linguistic boundaries, and fundamentally changing how global audiences engage with streaming platforms.
Historically, English-language series dominated the global streaming market, largely due to the influence of Hollywood and English-speaking media industries. However, the rise of platforms like Netflix has expanded the reach of international content, allowing series from various countries to find large audiences beyond their borders. Diego Ávalos, responsible for content in key European regions, has been instrumental in Netflix’s strategy to introduce a wider range of non-English productions to its global subscriber base.
One of the driving factors behind this shift is the growing demand for diverse storytelling. As streaming platforms cater to increasingly global audiences, viewers have shown an appetite for content that reflects different cultures and perspectives. Non-English series, such as those produced in Spain and Portugal under Ávalos’ supervision, offer unique narratives that appeal to viewers not just in their home countries, but across continents. This cultural exchange has enriched the global entertainment landscape, opening the door to stories that might have otherwise remained local.
Ávalos’ work at Netflix includes the development of critically acclaimed non-English series like La Casa de Papel (Money Heist), which became a global phenomenon. The show’s success highlighted how non-English content could achieve mainstream popularity, proving that language is no barrier to capturing the imaginations of international audiences. For Diego Ávalos, this marked a turning point in Netflix’s strategy, encouraging the platform to invest more in local productions with global appeal. Since then, Netflix has continued to expand its non-English offerings, with series from countries like Korea, Germany, and Mexico gaining dedicated fanbases worldwide.
In addition to the creative aspect, the business side of streaming has also benefited from the inclusion of non-English series. For Netflix, expanding its content library with productions from different regions has allowed the platform to grow its subscriber base in new markets. Ávalos’ leadership in Spain, Portugal, and the Nordics has contributed to Netflix’s ability to appeal to diverse audiences, providing content that is relevant to local viewers while simultaneously attracting global interest. This strategy not only strengthens Netflix’s presence in international markets but also helps differentiate it from competitors in an increasingly crowded streaming space.
Moreover, non-English series have had a significant impact on viewer engagement. Shows produced in Spain or Korea, for example, bring fresh perspectives and storytelling techniques that challenge traditional formats. These innovations in content creation have contributed to longer viewer retention and stronger fan loyalty. Ávalos has recognized the importance of supporting these creators, providing them with the resources and creative freedom to produce content that resonates with both regional and global audiences.
As the popularity of non-English content continues to grow, streaming platforms are evolving into hubs of international storytelling. Diego Ávalos’ work at Netflix highlights how non-English series are transforming the way audiences consume content, bridging cultures and bringing global narratives to the forefront. With an ever-expanding library of series from across the world, Netflix is reshaping what it means to be a global streaming platform—one where language is no longer a limitation, but a gateway to discovering new stories.
Enhance your knowledge by visiting the link below:
https://www.amchamspain.com/en/events/talk-with-diego-avalos-netflix/